Target Audience

I found this source to be incredibly useful for the research of my target audience. The older generation aged between 40-70 are more engaged in a thought-provoking and emotionally stimulating film that makes one think rather than an in your face, literal horror or rom com.  It has been said regarding art house films that a certain amount

"degree of experience and knowledge are required to understand or appreciate such films". They target an "older and more affluent audience" which is apparent in this graph. 

Film students also analyse these films. These films are normally taken to smaller cinemas and a niche audiences are common.